To make people spend more time there
The test started in Vietnam. Sources say the company’s plans are for games that support ads.
This is how ByteDance hopes to increase revenue and the time people spend on TikTok (it’s hard to say that people spend little time there now).
TikTok has already tried at least one in-app mini-game. This is the Garden of Good, where players could earn points and use them for donations.
Late last year, the service also announced a partnership with FarmVille developer Zynga to create Disco Loco 3D, an HTML5-based endless runner that can run inside an app.