Sales of foldable smartphones are constantly growing, and Samsung is making a very significant contribution to this. A manufacturer from South Korea is doing everything to make devices of this type quickly gain popularity. The next step will be the launch of a “budget”, mass device on the market.
People are more willing to buy foldable smartphones
According to the latest data provided by Display Supply Chain Consultants (DSCC), 2.22 million foldable smartphones were shipped to the market in the first quarter of 2022, a whopping 571% increase from the same period a year earlier.
Samsung has consistently dominated this segment, but its share is declining due to intensifying competition. In the first quarter of 2022, the South Korean manufacturer had 74% and Huawei 20%, despite US sanctions.
DSCC provided another interesting piece of information. In the first quarter of 2022, the Samsung Galaxy Z Flip 3 became the leader in the foldable smartphone segment, winning 51% of the market share, which is cheaper than the more sophisticated Samsung Galaxy Z Fold 3.
The prices of foldable smartphones are gradually decreasing, but they remain expensive. In the future, according to insiders, a flexible device for the masses will be released – a foldable Galaxy A. Thanks to this model, Samsung will not have to reduce the price of the flagship “folding”, which opens up the opportunity for Koreans to increase the prices of the Galaxy Z series models again.
This isn’t the first time experts have been talking about a cheaper foldable smartphone. It was originally supposed to debut in 2021, but Samsung changed its plans. The Koreans, however, have not abandoned the project of a “budget” clamshell, because its appearance on sale can make a lot of noise – there is nothing similar with a flexible screen on the market now.
According to preliminary estimates, the foldable Samsung Galaxy A will debut on the market no earlier than 2023. We hope not later, because we are looking forward to it!
