Google accused of trading users’ location information


To sell ads

Bloomberg columnist Parmy Olson told how many times a day Google sells information about the geolocation of users, as well as their preferences when opening website pages in browsers.

According to her, the scale of this campaign, in which people unconsciously participate, is incomparable to any other period in history. 

Google sells user information about 70 billion times a day to sell ads at the best price to as many advertisers as possible.

This is a danger to users. Because there are cases when Google passed information about users to the US Department of Homeland Security to track mobile phones.

“Here’s how it works: every time a smartphone user opens an app or website that shows ads, their device exchanges data about that user to show the right ad. The advertiser with the highest bid for available ad space wins,” Olson said.

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