Entertaining infographics of the smartphone market in Q1 2022 by region


Counterpoint Research researchers have published a new report on the results of the smartphone market in the first quarter of 2022. In many ways, it coincides with the calculations of Canalys specialists, indicating an overall market decline (-8% y/y and -12% qoq) to 326 million units in the first three months of the year.

But it is much more interesting to look at the infographics of the distribution of brands in different regions of the planet. The Asian market can be called the most even, where all 5 leading brands share almost equal market shares.


Q1 2022 smartphone market infographic by region


On the other hand, the biggest skew is in North America, where over half (52%) of smartphones sold are iPhones. Samsung (30%) also feels good there, and Motorola ships 5 times more devices than Google.

The situation is similar in Latin America, but the leaders here are completely different: Samsung (44%) leads by a huge margin, followed by Motorola (17%) and Xiaomi (11%), while the Cupertinos are content with a modest 5%.

In Europe, in addition to the clear leaders represented by Samsung and Apple, every seventh smartphone is Xiaomi (14%), and every tenth is BBK (OPPO, Realme, Vivo).

The MEA (Middle East and Africa) region deserves special mention, where Apple did not even make it into the top five.

The explanation is trivial – for the most part, these are poor countries whose inhabitants prefer smartphones of the lower price segments from Samsung, Xiaomi and the Transsion holding (Tecno, Infinix, itel).